Bentley's latest product is honey, straight from Crewe09/23/2019
We checked, and it’s not April 1. Known for making luxury cars, British carmaker Bentley’s latest product is honey. And this isn’t some logo and name licensing job either – the honey is harvested from Bentley’s Crewe headquarters itself!
According to Bentley, its swarm of 120,000 “Flying Bees” have produced their first crop of honey. The bees, who only took up residence in Crewe in May this year, are proving to be very productive – they are set to generate an impressive first harvest of over 100 jars of honey from just two hives.
The honeycomb has now been collected from the hives and is being extracted by Bentley’s beekeepers. This process involves each frame of honeycomb being spun in an extractor, after which the honey is carefully drained and filtered before being decanted into individual jars.
The jars and packaging will reflect the marque’s famous attention to detail, incorporating a label created by Bentley interior designer Louise McCallum. In addition to sharing the honey with associates, the jars will also make unique gifts for VIP visitors to the Bentley HQ.
“We installed our first Bentley bee-hives earlier this year as a way to use our expansive site in Crewe to contribute to local biodiversity. Our beekeepers have seen the bees bringing in a wide range of pollens from the wild flowers we’ve planted on our site and the local countryside. This is a great sign that the location is working well and has helped make the first harvest so productive,” said Peter Bosch, Bentley’s board member for manufacturing.
“Our Bentley bees are part of a wider programme we’re developing to ensure that our site and business operations reflect our ambitions to become the most sustainable luxury automotive manufacturer. We’re delighted that the initial stage of this project has been a success and we’re looking at installing more hives and increasing the amount of Bentley honey we can produce next year. We know that every little step helps to support local biodiversity and we have plenty more ideas in the pipeline to make sure we’re playing our part,” he added.
Quite amazing, isn’t it? Here are things that we’re more used to seeing the famous B logo on – Breitling watches and luxury limos.
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