Daimler CEO confirms Mercedes new hyperscreen technology will be a ‘game-changer’01/11/2021
Mercedes-Benz tease new MBUX Hyperscreen technology
Mercedes new fully electric EQS model will be fitted with a large curved screen which stretches the entire width of the vehicle’s central pillar. The screen will provide a range of high technology gadgets and fully personalised operating systems to control almost all car functions.
Passengers will also have their own display and operating area which will make travelling more pleasant.
It is possible to create up to seven profiles with drivers able to customise the content to suit their own tastes.
The screens can run a range of programmes from radio and media tools, telephone and navigation devices.
An active massage programme can also be activated alongside a to-do list and handy birthday reminder.
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In an interview with CNBC, Daimler CEO Ola Kallenius said the screen would act as a window to digital content for road users.
Mr Kallenius said the new hyperscreen takes the Mercedes-Benz User experience to “the next level”.
He said: “As the original inventor of the automobile pioneering and pushing the boundaries of what’s technologically possible it’s, it’s, it’s in our DNA, it’s in our genes.
“So when we started with the project of the Hyperscreen, we said, how can we do something that’s absolutely spectacular for the new EQS flagship electric car that we’re launching later this year.
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“And the hyperscreen not only is it, it’s almost like a piece of art, but it’s also a window into a world of digital content for the driver and for the passenger, for that matter.
“So I think this is a little bit of a game-changer. It takes our so-called MBUX system to the next level.”
Mercedes have confirmed the driver will be given a range of suggestions based on previous use which could aid them on busy journeys.
The user will be able to accept or reject the suggestions which will cut the time users spend fiddling with tools when behind the wheel.
Mercedes said if drivers always call the same person on a certain day, the tool will ask you whether you want to make this call before you do it yourself.
If drivers regularly use the massage function during the winter, the system will learn this and automatically suggest it when temperatures roo.
The screen can also completely lift the chassis of the EQS car to provide more ground clearance for steep garages.
Mr Kallenius said digitisation was one of the areas Mercedes were set to focus on.
He said: “Next to the things that we know well, to build frankly, the world’s most desirable cars, there are two technological trends that we’re doubling down on.
“Electrification and digitisation. So we’re pouring billions into these new technologies, of course, they will drive our path towards CO2 free driving.
“And on the other side, on the digital side with over the air capability, it will open up a new revenue and profit pool for us.
“So we’re well underway of capturing these new things. But this decade is going to be transformative, this is where it’s all going to happen.
“And we intend to pick up the pace and, and make the gradient for Mercedes to go into that new world even steeper.”
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