First MINI Cooper SE Gets Delivered In The U.S.

First MINI Cooper SE Gets Delivered In The U.S.

03/12/2020

New it can be bought from $29,900 plus an additional $850 D&H fee, but in some states, the effective price is below $20,000.

The long-awaited MINI Cooper SE has arrived in the U.S. in March 2020. MINI recently delivered the first unit to the winner of the Amazon 12 Days of Deals holiday sweepstakes at MAG MINI of Dublin just outside of Columbus, Ohio.

“Through a partnership with Amazon, the MINI Cooper SE was featured in the 12 Days of Deals holiday sweepstakes in December 2019. Columbus-area chiropractor, Adam Solomon, was the lucky winner out of more than 250,000 sweepstakes entries.”

Hopefully, it will be a turning point for the MINI brand, which has a huge chance to gradually switch to all-electric cars.

The important factor for the MINI Cooper SE is its MSRP price of $29,900 (plus $850 Destination & Handling fee), which makes it “the most affordable premium EV in the US”.

Deducting the $7,500 federal tax credit, the effective price is $23,250, but MINI points out that in several states the brand new car can be purchased for less than $20,000 (including all incentives).

“After overwhelming interest in the new MINI Electric over the past few months, including down payment reservations on more than half of the units allocated for the U.S. market and more than 18,000 hand raisers, the 2020 MINI Cooper SE arrived… “

“While the MINI Cooper SE has an MSRP of $29,900, the federal EV credit of $7,500 along with available state EV incentives make the MINI Cooper SE even more attractive. In some cases, qualified consumers can get a MINI Cooper SE below $20,000.  Examples of some state EV incentives include;

  • CO – offers $4,000 (as of 2020)
  • CA – offers $2,000 plus an additional $2,500 based on income qualifications
  • DE – offers $3,500
  • MD – offers $3,000
  • OR – offers $2,500
  • NJ – exempt from 6.875% sales tax on new vehicle purchase of base trim equals an estimated $2,114

NOTE: NJ law recently passed with 6 months given to enact allows for a $2,750 credit on the MINI Cooper SE plus additional $500 rebate for the installation of home charging. Total combine state tax incentives savings on the base trim are $5,634.

There are also a number of states that offer $1,500 – $1,700 in credits, along with some states that offer additional benefits such as access to HOV lanes. 

The value equation goes up more when one factors in fuel savings on top of federal and state incentives.  A MINI Cooper SE battery electric customer may realize an additional saving of up to $3,700 over a six-year period of driving with the comparison based on the following assumptions:

  • MINI Cooper S with 2.0 liter 4-cylinder engine – 30 MPG combined
  • MINI Cooper SE battery electric – miles per kWh at 3.22
  • 10,000 average miles driven a year
  • Premium fuel at $3.30 a gallon
  • Electricity at $0.15 a kW

With this estimated fuel cost savings, the MINI Cooper SE becomes even more attainable.”

Michael Peyton, Vice President, MINI of the Americas said:

“There is a lot of excitement and buzz around the new MINI Electric from our customers, dealers and our team. “We look forward to showing customers around the U.S. how fun it is to drive an affordable, premium EV like the MINI Electric.”

Gallery: MINI Electric (MINI Cooper SE) in winter scenery


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MINI Cooper SE trim levels

“Premium” Well Defined with High Level of Standard Equipment

The MINI Cooper SE comes standard with the Signature base trim level that offers a full complement of premium features and equipment. Beyond the standard equipment, two additional trim levels will be offered giving customers the choice to easily add two bundled packages of premium equipment.

Signature Trim Level

100% Standard Features

 

MSRP $29,900

Plus additional $850 Destination & Handling

Exterior

  • LED Headlights and Fog lights
  • Choice of solid or metallic exterior paint colors
  • Choice of 16” wheels
  • Uniquely aerodynamically enhanced front/rear bumpers
  • Front grille with unique MINI Electric design
  • Tailgate handle in Vigorous Grey

Interior

  • Carbon Black Leatherette Upholstery
  • Leather Multifunction Steering Wheel
  • Design highlights in Energetic yellow
  • Heated Front Seats

Infotainment

  • Navigation system with 6.5” display
  • MINI Connected
  • Advanced Real Time Traffic Information
  • Apple CarPlay
  • Remote Services
  • ConnectedDrive Services
  • Intelligent emergency calling (E-call)
  • E-Drive services (ability to initiate charging, monitor charging status and locate public charging stations)

Functional Equipment

  • Dynamic Digital Instrument Cluster
  • Automatic dual zone climate control
  • AC Charging up to 7.4 kW / DC Fast Charging up to 50kW
  • MINI Driving Modes
  • Two levels of power regeneration
  • Energy Efficient Heat pump (allows for excess heat from motor to be utilized to heat cabin space to maximize efficiency)
  • Pre-conditioning (remotely heat or cool the vehicle prior to departure through MINI Connected app)
  • Electric parking brake
  • Comfort Access Keyless entry
  • Active Driving Assistant with Forward Collision Warning
  • Acoustic Pedestrian Warning
  • Rear View Camera
  • Bluetooth with phone and audio streaming
  • Auto Rain Sensing Wipers and Headlights
  • Heated Mirrors and Washer Jets
  • Cruise Control
  • Storage Package

Signature Plus Trim Level

Includes all standard features of the Signature trim plus:

 

MSRP $33,900

Plus additional $850 Destination & Handling

  • Panoramic moon roof
  • Choice of additional 17” wheels
  • Power folding mirrors
  • Auto dimming interior and exterior mirrors
  • Universal garage door opener
  • Park Distance Control (rear)
  • Harman-Kardon sound system

Iconic Trim Level

Includes everything from Signature Plus trim plus:

 

MSRP $36,900

Plus additional $850 Destination & Handling

  • MINI Yours leather steering wheel
  • Additional color option MINI Yours Enigmatic Black
  • Leather Upholstery
  • Additional wheel option 17” Corona Spoke
  • Park Distance Control (front and rear)
  • Parking assistant
  • MINI Head-Up display
  • 8.8” touchscreen navigation
  • Wireless charging
  • Cooper SE specific floor mats

MINI Cooper SE (MINI Electric) specs (see more details here):

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