Kia Unveils New Roadmap For Transformation

Kia Unveils New Roadmap For Transformation

02/09/2021

“‘Kia transformation’ takes the company toward a broader business portfolio to redefine the entire mobility ecosystem.”

Kia announced, during the 2021 Kia CEO Investor Day, the roadmap for transformation of the company towards electrification and mobility solutions.

The company has updated its ‘Plan S’, which consist three core pillars: EV transition, purpose-built vehicle (PBV) business and various mobility services.

“‘Kia transformation’ takes the company toward a broader business portfolio to redefine the entire mobility ecosystem, starting with the transition from internal combustion engine (ICE) to electrification.”

The general plan for BEVs, which is the most important part for us, envision 11 all-electric cars on the market by the end of 2026. Seven of those BEVs to be dedicated models, based on the Hyundai Motor Group’s E-GMP platform.

  • E-GMP-based dedicated BEVs: 7
  • other BEVs (existing ICE derivatives): 4
  • Total BEVs: 11
    including: 1 in 2020, 1 new in 2021, 1 new in 2022, 3 new in 2023, 2 new in 2024 and 3 new in 2025-2026

As we can see, more than half (6 out of 11) to be in crossover/SUV segment (Hyundai/Kia describes them as RV – recreational vehicles):

Mobility services

Kia is developing various mobility solutions, from general car-sharing, car usership to subscription-based business-to-government and business-to-business car-sharing services.

“In the business-to-government and business-to-business, Kia will launch an EV-based service that combines subscription and car-sharing. Under this new mobility service concept, vehicles will be used for business on weekdays and rented by individuals on the weekends.”

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