Lucid Reveals 2022 Air Dream Edition R, P Pricing Strategy08/25/2021
We just drove the 2022 Lucid Air in its Dream Edition R trim, and there’s a lot to say about it. We suggest you go read that review for the skinny on its remarkable range figures (more than 500 miles on a charge, which we witnessed firsthand) and eye-watering power numbers (993 to 1,111 horsepower). Long story short, Tesla is—or should be—on notice.
But remember that these are the highest trim levels that will be available; Lucid is going for the time-honored “go big” approach with its initial models, with others to follow. So the question becomes, now that we know that the Dream Edition will come in two versions—the P (performance) and R (range)—how will Lucid price them?
Unlike a lot of manufacturers, who put the highest-performing model at the top of the price ladder, Lucid will give both Dream Editions the same exact starting price: $169,000. For the buyer, the only choice is really whether to optimize the Lucid for dynamic excitement or long-range cruising—or whether to wait for the (significantly) cheaper and less-capable models coming after.
The P, which is the version we drove, gets the 1,111-hp rated output for a slight range penalty of 450-plus miles. The R gets “only” 993 hp, but its range jumps roughly 50 miles, to about 500. Both models utilize a massive 113-kWh battery pack, part of the reason that we saw an easy 400-plus miles of real-world range with plenty of juice left during our California road trip in a Dream Edition R. Separately, an earlier ride in a Lucid Air ended when we basically ran out of the will to stay in the car (nature calls, etc.) after traveling 490 miles without depleting the battery.
Yes, the sticker price is a fair bit more than the Tesla Model S Plaid, the most expensive version of that long-running sedan. But given the Lucid Air Dream Edition’s capabilities, for the right buyer, the difference in price might be worth it.
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