US: Mitsubishi Outlander PHEV Sales Remain Low In Q2 2021

US: Mitsubishi Outlander PHEV Sales Remain Low In Q2 2021

07/05/2021

Mitsubishi has nothing much electrifying in its lineup, it seems.

Mitsubishi reports that its U.S. sales in the second quarter of 2021 rebound by 106% compared to Q2 2020, reaching 25,146.

Unfortunately, the plug-in hybrid Mitsubishi Outlander PHEV remains a marginal model with just 385 units (up 35% year-over-year) sold. Its share out of Mitsubishi’s total volume decreased to 1.5%.

For comparison, the conventional all-new Outlander noted 6,569 sales (up 140% year-over-year). The PHEV version received only a small improvement in the new model year, but it’s still a previous generation car.

Mitsubishi Outlander PHEV sales in the U.S. – Q2 2021

So far this year, Mitsubishi sold 639 Outlander PHEV (on par with 632 in H1 2020), while the cumulative number is still below 10,000 (9,678).

An interesting thing is always that in Canada, the Mitsubishi Outlander PHEV sales are usually higher or, at least comparable to the U.S. In Q2, Mitsubishi sold 365 units in Canada.

It’s clear that without a new model, Mitsubishi will not contribute much to the U.S. plug-in market. The new Toyota RAV4 Prime sells pretty well, and with 6,875 units in Q2 and 9,667 YTD, proves that the market wants PHEV SUVs, but they must be attractive.

Prices

ModelBase PriceDest. ChargeTax CreditEffective Price
2021 Ford Escape PHEV$32,650+$1,245$6,843$27,052
2022 Hyundai Santa Fe PHEV  $6,587 
2022 Hyundai Tucson PHEV  $6,587 
2021 Kia Niro PHEV$29,590+$1,175$4,543$26,222
2021 Mitsubishi Outlander PHEV$36,295+$1,195$6,587$30,903
2021 Toyota RAV4 Prime$38,250+$1,175$7,500$31,925

Specs

ModelDriveBattery
(kWh)
EPA
EV
Range
EPA
Total
Range
0-60
mph
(sec)
2021 Ford Escape PHEVFWD14.437 mi*
(60 km)
520 mi
(837 km)
 
2022 Hyundai Santa Fe PHEVAWD13.830 mi
(48 km)
440 mi
(708 km)
 
2022 Hyundai Tucson PHEVAWD13.832 mi*
(51 km)
  
2021 Kia Niro PHEVFWD8.926 mi
(42 km)
560 mi
(901 km)
 
2021 Mitsubishi Outlander PHEVAWD13.824 mi
(39 km)
320 mi
(515 km)
 
2021 Toyota RAV4 PrimeAWD18.142 mi
(68 km)
600 mi
(965 km)
5.7

Detailed results for the U.S. market:

* estimated/unofficial values

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