US: Mitsubishi Outlander PHEV Sales Remain Low In Q2 202107/05/2021
Mitsubishi has nothing much electrifying in its lineup, it seems.
Mitsubishi reports that its U.S. sales in the second quarter of 2021 rebound by 106% compared to Q2 2020, reaching 25,146.
Unfortunately, the plug-in hybrid Mitsubishi Outlander PHEV remains a marginal model with just 385 units (up 35% year-over-year) sold. Its share out of Mitsubishi’s total volume decreased to 1.5%.
For comparison, the conventional all-new Outlander noted 6,569 sales (up 140% year-over-year). The PHEV version received only a small improvement in the new model year, but it’s still a previous generation car.
Mitsubishi Outlander PHEV sales in the U.S. – Q2 2021
So far this year, Mitsubishi sold 639 Outlander PHEV (on par with 632 in H1 2020), while the cumulative number is still below 10,000 (9,678).
An interesting thing is always that in Canada, the Mitsubishi Outlander PHEV sales are usually higher or, at least comparable to the U.S. In Q2, Mitsubishi sold 365 units in Canada.
It’s clear that without a new model, Mitsubishi will not contribute much to the U.S. plug-in market. The new Toyota RAV4 Prime sells pretty well, and with 6,875 units in Q2 and 9,667 YTD, proves that the market wants PHEV SUVs, but they must be attractive.
|Model||Base Price||Dest. Charge||Tax Credit||Effective Price|
|2021 Ford Escape PHEV||$32,650||+$1,245||$6,843||$27,052|
|2022 Hyundai Santa Fe PHEV||$6,587|
|2022 Hyundai Tucson PHEV||$6,587|
|2021 Kia Niro PHEV||$29,590||+$1,175||$4,543||$26,222|
|2021 Mitsubishi Outlander PHEV||$36,295||+$1,195||$6,587||$30,903|
|2021 Toyota RAV4 Prime||$38,250||+$1,175||$7,500||$31,925|
|2021 Ford Escape PHEV||FWD||14.4||37 mi*|
|2022 Hyundai Santa Fe PHEV||AWD||13.8||30 mi|
|2022 Hyundai Tucson PHEV||AWD||13.8||32 mi*|
|2021 Kia Niro PHEV||FWD||8.9||26 mi|
|2021 Mitsubishi Outlander PHEV||AWD||13.8||24 mi|
|2021 Toyota RAV4 Prime||AWD||18.1||42 mi|
Detailed results for the U.S. market:
* estimated/unofficial values
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