Lime Rock Park Sold; Skip Barber To Retain Role On Management Team

Lime Rock Park Sold; Skip Barber To Retain Role On Management Team

04/07/2021

Lime Rock Park is under new management.

Long-time owner Skip Barber announced today in a press release that controlling interest of the racing and track-day facility located in Lakeville, Connecticut has been sold to Lime Rock Group, LLC. The new group is headed by general partners Charles Mallory, Dicky Riegel and Bill Reuckert and includes private investors.

Barber has owned the facility for 37 years. Barker, 84, is staying on as what is described as a “significant owner in the new entity and will be an integral part of its management committee.”

Lime Rock is celebrating its 65th year of operation in 2021.

“They are the ideal stewards of the park’s long and successful legacy,” Barber said of the new ownership group. “This is truly wonderful news for everyone involved with Lime Rock as we commence our 65th year of operations.”

Riegel is Lime Rock Park’s new CEO. He is former president & CEO of Airstream, Inc. and COO of Thor Industries, Inc.

“Lime Rock has been one of my favorite places and my home track for over 40 years; the same is true for my partners, Charles and Bill, both of whom consider Lime Rock a home away from home,” Riegel said. “All of us have deep roots in Connecticut and look forward to being active in the community and working collaboratively with the town. To now be owners of this iconic and storied brand is a dream come true.”

Riegel said that relationships with OEM’s and guests will be key the park realizing it’s potential under the new leadership.

“Everything is going to start with our guest and participant experience,” Riegel said. “As we define what our guests and visitors want from their experience from the park, we will do everything in our power to make that happen. We have to be fully guest focused.

“Looking at the property itself, there is a wide range of opportunities to consider, from staging different types of events, to looking at new and different ways to create hospitality experiences on site. We want to find better ways for visitors to engage with Lime Rock Park as a four season destination. Lime Rock Park is unique in that it is a park, but it also has a world class racing facility. And because it is a park, it becomes attractive to so many who might otherwise not have an interest, and that can be a key opportunity.”

Riegel wants the OEMs to know that the new group considers them a key ingredient to future success at Lime Rock Park.

“Without question, we want to engage in relationships with OEMs and manufacturer partners,” Riegel said. “I believe that building programs with these kinds of partners will be critical to our success because Lime Rock has so much to offer, and there is a lot of opportunity for mutually beneficial programs. And it won’t be a function of just bringing owners and OEMs to Lime Rock, but rather taking Lime Rock Park out to them. There is power in taking the product to the people, and we are working on how we can best do that for Lime Rock, because that is a meaningful concept.

“We can’t rely on everyone just finding us and deciding to come here just because it is a cool and iconic destination. We’ve got to be more proactive about getting people aware and excited about Lime Rock.”

The facility also has a rich tradition of hosting major-league sports-car and NASCAR racing. This year, the IMSA WeatherTech Series will visit the 1.5-mile track for the Northeast Grand Prix, July 16-17. The Trans Am Series visits Lime Rock May 28-30.

The NASCAR K&N Series (now ARCA Series) raced there from 1993 until 2010.

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